Food Lion Markets to Hispanic Population

Food Lion is pushing it's marketing campaign to attract more Hispanic shoppers.  With the Hispanic population growing 58% over the past decade now 1 in 8 Americans are Hispanic.  Food Lion is identifying stores and counties with significant Hispanic populations to market too.  Food Lion is doing this by using marketing adds on Hispanic radio stations, new papers and pamphlets.  They are also offering sale adds in Spanish and hiring Hispanic Americans to further promote the Hispanic friendly image.