EDLP stands for Every Day Low Pricing and it's a strategy that promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping. This strategy also saves Food Lion the time and expense of periodic price markdowns and generates shopper loyalty.
Sales trends at Food Lion have improved since the chain began strengthening its emphasis on EDLP in the second quarter of this year. The Food Lion executives believe price competitiveness is the key lever to accelerate revenue growth.
There was a study done a few years ago by General Mills, I think, that said that lowering the prices and cutting back on packaging would be more cost efficient than offering coupons. They said that not enough people used them.
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