Food Lions Strengths:
Many locations- lead to increased foot traffic
Customer Service- Customers come back to the places they feel appreciated
Have fresh meats- many large chains are giving consumers prepacked meats from the manufacturer
Low cost strategy
Strong Regional Presence
Food Lion Weaknesses
Bad image on perishables
Populations flat in key markets of operation
Not the best real estate
Food Lion Threats
Labor Unions
Strong competition from Wal-Mart
Food Lion Opportunities
Increase private label image
Shopper segmentation strategy
Continue to improve low costing strategy
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