Now that Food Lion and many other corporations are setting up Twitter and Facebook accounts everything they do can be seen by the world. This can be good as long as they control the information posted on your site from outside sources. Take for example Price Chopper Supermarkets had a media fire storm on their hands from a Tweet posted on their Twitter page.
A customer made a complaint on Twitter about produce being out of stock. An employee of Price Chopper that was working at the store responded to the Tweet with a derogatory comment. This created a media nightmare for the supermarket giant. The employee was made to apologize to the customer and Price Chopper had to reaffirm he did not have authority to speak for the supermarket.
Social media devices can be useful but they can also be harmful. I'm sure many other retail chains will learn from this incident and review posts before they are uploaded.
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